at hand Statistics
The platform is designed to help artists, labels and teams that distribute music on YouTube to collect detailed information about their product. The new dashboard offers insights and analysis of the performance and reach of videos and songs to YouTube Music.
YouTube Analytics for Artists is available for all official artists' channels on YouTube Studio. Here are some of the most important features.
Total coverage: an overview of the extent reached by videos and songs, including the fans, collaborations and official boots.
piece Detail: displays all the videos that were created with a specific piece of your catalog, for example, fan videos, album covers, etc.
It is expected the arrival of new functionality soon. The interesting thing about this new dashboard appears to be the focus on the actual presence of music on the site, in addition to the official boots made by the artist. In fact, YouTube estimates speak of a good 20% of views coming from video created by fans and users rather than official channels.
In an interview, YouTube Product Manager Chris Clark said: "We wanted to ensure we can offer artists the best of both worlds; power to possess an official channel on YouTube and connect directly to an entire ecosystem of creators working with other people's music and helping to spread it. "
" The intention was to create something complete super but also constructive. We have developed Analytics for Artists starting with the same principles as they work on YouTube. The way in which users work with content, and the way they do the artists are so different but reconcilable. "
In short, it looks like a pretty smart move by YouTube, now more than ever concentrated on consolidating a platform for streaming music (Music) growing by the day. Create a channel is simple, handle ditto, only missing the initial impetus to emerging artists.
Sound Music Records is proposes to sponsor and so widespread distribute all artists who need visibility. not only on YouTube but also on Spotify, Apple Music, iTunes, Deezer, Google Play, Beatport, Amazon, Shazam, etc. just trust us to get an incredible boost and become viral, thanks to our experience in digital marketing and management of the largest online community.
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