More than a simple label
Vevo is not a record label and is not (only) a YouTube channel, but a real platform.
Many web surfers have noticed that when they look on YouTube a video of a song of some famous artist Vevo logo appears on the screen; not everyone knows what Vevo: many think that this is a record company or a simple channel of the popular video platform, but in reality this is not so.
Vevo is the result of an agreement between some of the major record labels most important in the world (Sony, Universal and Emy) and the Abu Dhabi Media Company: a site, or should I say a platform, which distributes music and videos of artists under contract to the three record labels. The project started in 2009, but its spread has been gradual.
How to enjoy content from Vevo
Vevo distributes its content through its website and through vevo.com tablet apps, smartphones and smart TV, but also through partnerships with other sites ( and that's why there is its own channel on YouTube) and other applications. The world's Vevo offers several features on other platforms dedicated to videos, such as the ability to create playlists or set favorite content.
There is also an acknowledgment (Vevo Certified) that is assigned to video musciali artists who have obtained more than one hundred million views: the first video to have obtained the certification was to Avril Lavigne's Girlfriend . The artist who holds the record of highest number of certified content is Rihanna, who was recognized for 22 video: it's no surprise if you think that the Barbadian singer has exceeded seven billion total vi